Marketing & Sales
Management & Entrepreneurship




About Management & Entrepreneurship
- We Mean Business: The management pathway focuses on various forms of business ownership, management functions,financing, and promotion as they relate to business. Students study the aspects of marketing and managing a smallbusiness enterprise; risk management; the use of technology; as well as legal, ethical, and social obligations of businesses.
- Get Hands-on: Work in groups to learn how to create promotional content, design product descriptions, and utilize digital marketing strategies to help businesses thrive
- Dream Big: This class can help you prepare for a wide range of business careers, such as: financial advisor, marketing manager, entrepreneur/business owner, data analyst, social media manager, event planner, project manager, or even becoming a CEO!
Program Highlights
Benefits of the Management Pathway

Digital Marketing Tools : Use tools like Canva, Google Ads, Adobe Creative Suite, or website builders to create marketing assets like flyers, websites, or digital ads
Skills Learned: Professional communication, collaboration, and real-world marketing experience
Real World Experience: Create a new product idea, design packaging, and develop branding elements like logos, slogans, and taglines
Work for the School Store

Students have the opportunity to work for "The Nest" once they have completed their level 1, 2, and 3 courses in the Marketing pathway. Students help design, create, and sell apparel and other merchandise. They also get an in-depth look at the retail industry by helping with all aspects from store set-up to the customer service experience. This is a great resume builder and an opportunity for students interested in pursuing a career in business to get a head start!
Join Our Career & Technical Student Organization

We prepare emerging leaders and entrepreneurs for college and careers.
If you are interested in any of the following fields, then DECA is for you!
- Business Administration & Management
- Entrepreneurship
- Hospitality & Tourism
- Finance
- Marketing
- Personal Financial Literacy
Meet The Teacher
DECA Highlights
- Opportunity to advance & compete at DECA's International Career Development Conference in locations such as Orlando, FL & Anaheim, CA
- Gain real-world experience by managing The Nest, our school-based enterprise
- Network with industry professionals in marketing, finance, hospitality, and entrepreneurship
- Build leadership and teamwork skills through chapter activities and officer positions
- Engage in local and school-based service projects
- Access scholarship opportunities through DECA
- Gain a competitive edge for college applications and job opportunities
- Connect with peers and mentors who inspire personal and professional growth
- Travel to exciting destinations for conferences and competitions while expanding your horizons
Follow the Business Management Program of Study



